The confectionery market in the UK is worth around £50bn, up by circa 25% during the pandemic of 2020. If we could get just 1% of the market…how many times have you heard this before? We know the market is big, but our focus is not 1%. We have a much bigger vision than this.
After a year of trading, we have proven our business model, tested our pricing strategy and served many customers, with around a 30% retention rate so far, but there is still more that needs to be done.
Led by our founders, we have a clear vision to build a national brand and we recognise that in order to do that, we must put the customer at the heart of what we do, building trust and life time value with our customers, by providing the most value we can, through product quality and amazing customer service.
We recognise that building a brand takes a lot of time and effort. It took Amazon nearly 10 years to make a profit and a further 4 years to make a profit greater than the previous quarter. By focusing on the customer instead of short term profit, Amazon didn’t just dominate the market, they became the market.
With that said, we are looking for investors who are in it for the long haul and are not looking for a quick flip or dividends. Our goal is to increase our market capitalisation, not to make profits in the early years.
From experience, this rules out venture capitalists but we are hoping to attract angel investors who have more patience and can offer wisdom along with their investment.
Want to know what your money would be spent on? That is easy, it would be marketing and infrastructure, which is the case with any business serious about building a brand.
If this sounds like you and you believe in our vision, please contact our lead co-founder (Carl) using the email address firstname.lastname@example.org to discuss the opportunity further.